Ultra HD: Why Wait?

CE-Aug-UltraHDWhat could be better than watching a high-def image on a really big screen from the comfort of your own couch? How about an image that takes the already amazing resolution of HDTV and quadruple it? Ultra High Definition—also known as UHD and 4K—is the latest in display technology with a resolution of 3840 x 2160 pixels (compared to high-definition’s 1920 x 1080), delivering an image so realistic some mistake it for 3D. And the best part is, it’s already on the market.

UHD has its origins in commercial cinema. 4K projectors were originally installed in movie theaters as they transitioned from analog film reels to digital technology because they offered video quality that looked nearly as good as film.

Now, UHD TVs have made their way into the residential market. As of this writing, in fact, most of the major TV manufacturers have jumped onboard with UHD technology. UHD sets start at 55 inches and go all the way up to 85 inches and range anywhere from $1,500 to $40,000.

Why buy now?

Like nearly all video formats before it, the hardware became available before the software—UHD movies and TV. While UHD sets are on the market now, there is not much UHD Content. Ultimately, this begs the question: Why should I buy a UHD display now?

But really…why wait?

For now, shopping for a UHD set means looking at how good they will make non-UHD content look. With the right set, once more UHD content becomes available, you’ll be poised to experience the staggering difference between HD and UHD, which is in a league of its own. UHD color reproduction is wonderful, images have more dimensionality and detail, and the experience is way more immersive and lifelike.

Enjoy “upconverted” content now

Another reason to consider a UHD set now is that many sets include incredible video processors that can make any content—from Blu-ray discs to home movies—look dramatically better. These processors are also available in some home theater receivers and Blu-ray players. The processors, also known as scalers or upconvertors, take regular content and scale it to near UHD resolution, effectively rendering the “no content” issue a moot point. Sure, this is not “native” UHD content, but picture quality is see-it-to-believe-it good.

Content is here…and more is coming

Finally, there is some great content available now. A handful of movies have been remastered in UHD and will get you started on the road to the holy grail of picture quality. For example, The Other Guys, Bad Teacher, Bridge Over the River Kwai, The Karate Kid, Glory, Angels & Demons, Taxi Driver, Total Recall, Spider-Man, and Ghostbusters have all been remastered in UHD. There is one UHD player on the market that comes preloaded with native UHD films so that you can actually watch a true UHD film on their brand’s UHD sets. Many movies are already shot in UHD so that they can be shown in UHD commercial theaters. YouTube supports upload and playback of UHD; Netflix plans to have streaming UHD in the next year or two; and broadcasters are playing with, and shooting TV shows, in 4K. These are all promising signs that more content is imminent.

Call or come in today to see what all the talk is about.

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